Hot Wheels Joins IMX 2025: Exclusive Convention Car for Indonesian Collectors Unveiled!

Jakarta, July 31, 2025 — Diecasters and automotive fans, get ready! Hot Wheels has officially joined as a co-sponsor of the Indonesia Modification & Lifestyle Expo (IMX) 2025, and the surprise is huge—an exclusive Indonesian edition of the Hot Wheels Convention Car will be launched at the event.

For the first time ever, IMX visitors will have the chance to own the Hot Wheels Indonesia Convention Car 2025 in 1:64 scale, alongside the full-size 1:1 version on display. This release is part of the Convention Car line, previously available only at select collector events in countries like Singapore, Malaysia, the Philippines, and Australia. Now, Indonesia joins the elite list with this exclusive launch.

The Must-Visit Hot Wheels Booth

At IMX 2025, which will take place from October 10–12 at ICE BSD, Tangerang, Hot Wheels will take over Booth A4 with a 10 × 17 meter space. Inside, visitors will find some of the brand’s most iconic die-cast collections—along with the official release of the Indonesia Convention Car. With its unique design, exclusive packaging, and highly limited production numbers, this model is guaranteed to be a top target for collectors.

“This collaboration proves that IMX has grown into an international-level stage,” said Andre Mulyadi, Project Director of IMX. “The launch of the Hot Wheels Convention Car is a major milestone for Indonesia’s creative automotive industry.”

An Exclusive Dinner for Collectors

For those looking for a more intimate and premium experience, the Official Hot Wheels Collectors Convention Dinner will be held on the evening of Friday, October 10, 2025.

The highlight? A special guest appearance by Dwayne Vance, Product Design Manager of Hot Wheels Global. He will share behind-the-scenes stories, experiences, and insights into the legendary design world of Hot Wheels—a rare opportunity for diecast enthusiasts.

Gala Dinner Ticket: IDR 6 million per person (limited seats available). Each attendee will receive:

• One-day IMX wristband ticket

• Gala Dinner buffet access

• 1 unit of the Hot Wheels Convention Car

• 1 limited event t-shirt

• 1 exclusive leather keychain

• Autograph access with the Hot Wheels USA designer

• Plus, surprise activities and gifts throughout the night!

Expect special items, an exclusive auction of Convention Cars with unique hologram numbers, and even rare memorabilia from Dwayne Vance himself.

To reserve your seat, message via WhatsApp at: +62 812-2208-8802

About IMX & NMAA

The Indonesia Modification & Lifestyle Expo (IMX) is the largest automotive modification event in Indonesia, organized by the National Modificator & Aftermarket Association (NMAA). Since its founding in 2016, NMAA has become the main platform connecting car manufacturers, aftermarket players, modification communities, and diecast collectors throughout Indonesia.

About Hot Wheels

Hot Wheels, a legendary Mattel brand, has sold over 8 billion cars since 1968. Known as the #1 selling toy in the world, Hot Wheels is not just a toy but a global pop culture icon. The brand continues to influence car culture through fashion, motorsports, digital games, live events, and world-class design.

About Mattel

Mattel is a leading global toy and family entertainment company, home to iconic franchises including Hot Wheels, Barbie, UNO, Fisher-Price, and more. With products spanning toys, content, digital experiences, and live events, Mattel remains a trusted name in inspiring the next generation through creativity and wonder.

Don’t miss this historic moment. Mark your calendar, prep your wallet, and be part of Hot Wheels history—right here in Indonesia.

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