ArtBeruang

Artberuang: Turning Passion and Foam into Miniature Masterpieces

For Artberuang, the journey into the world of diorama-making started back in 2014—what began as a side hobby slowly evolved into a full-blown creative business. “It used to be something I did after work just for fun,” he shared. “But over time, I realized it had the potential to become something more serious.”

Artberuang isn’t new to the arts. In his earlier career, he explored all kinds of creative techniques—painting, 2D sketching, crafting, sculpting, and various DIY projects. But diorama art stood out. “It combines everything—painting, design, sculpting, lighting, storytelling. It’s like a 4D form of art,” he explained. That unique blend of disciplines became his obsession.

🎬 The First Diorama That Flew to Hong Kong

The very first diorama Artberuang made was a mini landscape of a cliff, crafted using recycled styrofoam waste. Not only was it his debut piece—it also got sold to a collector in Hong Kong for $950 USD. Talk about a promising start.

Since then, he’s created countless scenes in all shapes and sizes, often pushing the boundaries of realism.

🧠 How the Magic Happens

When it comes to process, Artberuang works like a production director. Here’s how his workflow goes:

Research and explore the concept
Create a sketch or digital illustration
Decide on size and scale
Prepare tools and materials
Build the base and structure
Add layers of paint, details, accessories, and sometimes even electrical elements
Wrap things up with content creation—photos and videos, especially if he’s documenting the progress

Materials used? A mix of styrofoam, PVC foam board, MDF, acrylic, resin, sand, and sawdust—anything to make textures pop and scenes feel alive.

Although he enjoys all types of diorama styles, realism is where his heart truly lies. “There’s something magical about capturing real-world moments in miniature scale,” he said.

🛠️ Selective Custom Orders

Yes, Artberuang accepts custom orders, but only for certain themes—and only within his capacity. It’s all about maintaining quality and staying creatively inspired.

One of his most meaningful builds was a 150x120 cm diorama of Puncak, Bogor. “It captures the vibe of the year 2000—before the Rindu Alam and Warpat restaurants were taken down,” he recalled. “That place holds so many memories, and now it looks completely different. I wanted to freeze that moment in time.”

🤝 Big Brands, Bold Collabs

Artberuang isn’t just a solo artist tinkering away in the studio—he’s also worked with some big-name brands. His portfolio includes collaborations with Netflix, Prime Video, Hyundai Ioniq 5, Indosat, Kreatif by Indonesia, and Pertamina.

On the content creator side, he’s teamed up with Den Dimas (Bubur Ayam Racer), Frans Sanjaya, and Hyper Potatoes—bringing miniature scenes into the spotlight in a fresh, digital-first way.

🧩 The Power of Community

Ask Artberuang what he thinks about the Indonesian diecast and diorama scene, and his answer is full of optimism. “It’s fun, it’s growing, and there are so many cool people to collaborate with,” he said. “It really sparks new ideas and opens doors to future projects.”

Still, he hopes to see more platforms and gallery spaces open up—places where small and emerging artists can exhibit their work at events or art shows. “We need more appreciation and more visibility for creators at all levels,” he added.

🏁 What’s Cooking Now?

Currently, Artberuang is building a 100x80 cm Monaco Circuit diorama, which is set to be showcased at IDS (Indonesia Diecast Expo) this August. It promises to be another stunning blend of motorsport, architecture, and his signature attention to scale and detail.